I got to thinking recently about my current job and how I could possibly boil it down to just 3-4 bullet points on a resume or cover letter. After significant evaluation, I’ve decided it’s really quite impossible.
I am currently an Account Manager at DZone, Inc., a digital tech media publisher that caters to a community of 1 million+ software developers. Tech is not my background, nor a significant area of interest. My background is advertising, strategy, communication and, well, people.
My job is multifaceted – it keeps me running, and often riding a scooter, from one end of the building to the other while simultaneously using our internal messaging system to ensure all ends meet as seamless as possible.
Rarely do things run seamlessly in the erratic account management processes, but there is a method to my personal day-to-day madness. Let me fill you in on what it is that I do:
I manage the implementation and day-to-day responsibilities tied to 39 different accounts. Thirty-nine accounts simply represents the number of companies I currently work with. Each company averages around 1-2 separate digital marketing campaigns at a time, often times more. I work directly with digital and product marketers as well as c-level executives from various tech companies across the globe. What’s more, I work directly with individuals who are tasked with taking chances, and frankly spending lots of money, on strategic content marketing campaigns to best reach a wealth of software developers and, ultimately, decision makers who will invest in their products.
I strategize with clients daily and share what knowledge I have of DZone’s audience including how they respond to particular messaging and how they typically move throughout the sales funnel. I run performance reports, analyze trends and identify ways to improve current campaigns, as no one campaign is identical – we offer clients creative freedom to promote and fine-tune their messaging to best appeal to their targeted segment of tech professionals.
Internally, I work directly with my immediate sales account executives as well as the production, content/editorial, and marketing teams on a daily basis. My account executives sell the campaigns, I manage the campaigns, production implements the campaigns, content/editorial provide feedback on the subject matter of the campaigns and marketing maintains a healthy audience base while communicating all that we have to offer.
Needless to say, I work with A LOT of people, and with working with many people with very distinct roles comes an assortment of exchanges and being pulled in 12 directions at one time.
Production needs materials today. My client needs more time. Content doesn’t approve of messaging. My client’s CEO won’t budge. I fail to adjust banner impressions. My client’s performance suffers. I have to come up with a make-good. There’s no inventory to do so. It’s a never-ending cycle of inconveniences and finding ways around them to get the job done.
All things aside, at the end of the day, my job is to grow and maintain healthy relationships to ensure returning business.
When it comes down to it, I enjoy the interactions I have with my clients, even if it’s just an email, phone or video exchange. I encourage their honest feedback and am empathic when they have legitimate concerns. I am proactive in my responses and expect my teams internally to work together to provide the nurturing my clients require. I do not wait; I plan ahead and am always on guard for the unexpected. I fuck up, and keep moving because there’s a relationship and money on the line.
I admire the interdependence that is all but mandatory in this line of work – the reality that to get what you want, you must be willing to collaborate and cooperate to some extent with those involved. If there’s one skill I pride myself on since I started this career 7 months ago, it’s having thick skin and knowing, and accepting, when someone is beyond difficult to work with or doesn’t quite fancy you and being able to get shit done along side them anyway.
When the customer is happy and continues coming back, my individual role has successfully contributed to the prosperity of my company. And while at times I may want to scream and would rather attempt to do everything myself, the reward is knowing I, myself, have carried out my responsibility and desire to implement valuable and effective digital marketing campaigns.